Herman Miller started selling their famous ergonomically designed chairs at John Lewis targeting those working regularly from home. To support this I designed and wrote a series of branded B2C ads.

The Sayl chair's 'unframed' back creates great flexibility and range of movement whilst maintaining great support. This was called The Freedom Movement.

A Jubilee edition of Grand Designs magazine called for a suitably patriotic ad - of course. I called on people to Rule Britannia - from the comfort of their own castle 

Left page. The Aeron Chair has led the world in ergonomic design since it's launch in 1994. Previously unavailable on an individual basis everyone can now have An icon at work, at home.

Right page. The Setu chair's revolutionary spine bends and flexes with your every movement, responding to the way you move. Truly Flexible working.