Who are the Pioneers?
I’m a graphic designer with decades of expertise in art direction, branding, campaign design, brand/product launches, and concepts and storyboarding for film and animation. For startups, agencies, employer brand agencies, local businesses, charities and global brands, I create standout visual identities, marketing materials, and digital content that tell your story and connect with your audience.
From initial concepts to final artwork and delivery, I craft designs that not only look good, they’re also bloomin’ effective.
It’s officially just the one Pioneer, me, Zoe, but good design sometimes needs a village! For example, the amazing photographers, developers, 3d artists and videographers that I work with to deliver great material, I call them Pioneers too.
Could this be the start of something wonderful?
Why work with me?
✔ Experienced & Versatile – I’ve worked on a huge range of projects, from naming to brand identities to global ad campaigns to digital experiences and all the way back again.
✔ Creative & Strategic – I believe good design should serve a purpose and ultimately drive results.
✔ Agency-Friendly – I also love freelancing for creative agencies – jumping in, getting up to speed fast, and adding creative value wherever I can.
✔ Reliable & Collaborative – Need more hands on deck? I’ve got a fabulous tribe of tried and trusted photographers, illustrators, filmmakers, and fellow designers to help when the going gets busy. This means no project is too big, so let’s chat.
Don’t just take my word for it…
Client Services Director, UK Agency
“Zoe’s one of the best Designers I’ve worked with – communicative, flexible and hardworking.
She’s full of energy, positivity and always able to provide a fresh perspective on client briefs. From running photoshoots to designing beautifully-crafted pieces of collateral, there doesn’t seem to be any project too big or too small. The Every Day Pioneers are a pleasure to work with.”
Brand Manager, Large Chartered Accountancy firm
“I've worked with Zoe throughout the year on an employer branding project… the creative output that she delivered was brilliant, different but still very us!
Former Client Director/Founder, UK Agency
“Brilliantly creative, always steps up to a challenge, strategic and highly conceptual...
Zoe is an awesome creative whom I highly recommend. It’s a pleasure working with her – energy and enthusiasm shine through in everything she does.”
Ali Larkman, Artist
“Oh I do like Zoe's brain!
She is a Practical creative (capital P) which means she can cook up brilliantly imaginative ideas and make them happen (without the need for elastic budgets, time travel and unicorns). She was great to work with. Really listened to the brief and understood what was needed.”
Lee Weston, Thrive South West
“Working with Zoe on my rebranding and logo design was made so easy with her approach to the process.
It was personable, enthusiastic & allowed time to get to know me and my brand values so she could find the right identity, image and focal point of my brand. Overall it was great working with Zoe and I’m really happy with the outcome.”
Client Services Director/Founder, Employer Brand Agency
“Love working with Zoe!
As well as being a great designer, she’s so helpful, super-flexible and wonderful to work with.”
If you need help shaping your next project, have a question, or just want to say hello, get in touch. I can’t share everything online due to client confidentiality, but I’m always happy to show work offline – just let me know what you’re looking for.