Clarks has a lot to offer potential employees: it's a rewarding role for experienced SAP consultants; a new IT department in a beautiful location. Clarks were competing with companies in the capital and M4 corridor and so playing on it's Somerset location to attract the right kind of person was an attractive solution.

We used this USP to appeal to experienced consultants looking to relocate and enjoy a different work life balance. We kept them up to date on their application regularly with distinctive imagery that could only come from Clarks, in Somerset.