– PRODUCT LAUNCH | HERMAN MILLER –
ART DIRECTION / EXHIBITION & SET DESIGN / STYLING
Herman Miller were launching Stem, a new product, at London trade design show, 100% Design.
To launch the new storage and desking product we first needed to create the photography – this entailed many set designs and builds! Styling and art direction of photos for support materials were key.
For the 100% exhibition stand we decided to design and create one central piece which divided the stand into three 'office' areas using key elements to show the product's myriad of options and potential.
On the opening day we shot a film for internal stakeholders who couldn't make it to the show - it's the first product HM have launched using only UK-based employees, from concept to manufacture. Everyone at the show – even those who couldn't make it – agreed it was a great success!
Due to client confidentiality I can't show many of my recent projects on this website however please contact me if you'd like more details.