UWE Bristol
Our Life-Changing Research
Research awareness campaign
The University of the West of England (UWE) Bristol is at the forefront of groundbreaking research across various disciplines, from sustainability and healthcare to engineering and digital futures. To celebrate and communicate the impact of this research, UWE Bristol asked for my help in creating a striking visual campaign that would engage students, faculty, and visitors alike.
At the heart of this campaign was the concept of “My Life-Changing Research”, a theme designed to showcase the real-world impact of UWE Bristol’s research and the people behind it.
A key audience was prospective students and visitors to the university—individuals who might not have prior knowledge of the research topics but could be inspired by their real-world impact.
The Solution
Impactful imagery: Each banner featured a high-quality portrait of the Lead Researcher with contextual background.
Concise messaging: Quotes from the Researchers were distilled into clear headlines to convey key messages at a glance.
Consistent branding: I created a lock up for UWE Bristol’s umbrella concept ‘Changing Tomorrow Today’, and a vibrant visual style for ‘My/Our life-changing research’. The banners further aligned with UWE Bristol’s visual identity to ensure coherence across all university comms.
The personal touch: The campaign highlighted the personal stories of researchers and the transformative effects of their work, making research feel more relatable and inspiring. “My Life-Changing Research” added a personal and emotional connection.
Strategic placement: Dozens of the banners were installed campus-wide to reach as diverse an audience as possible across the Frenchay campus.
Results
The banners have successfully enhanced the visibility of UWE Bristol’s research across the campus. Spot feedback has highlighted effectiveness in making research feel more accessible, fostering pride in the university’s innovations, and encouraging further interest in academic work.
Following the roll-out success and engagement, plans are afoot for more banners and posters to feature in UWE Bristol’s other campuses for an even wider reach.
