Verto Engineering / Bristol, UK
Verto. Engineering Change
Brand strategy, identity and website
Some projects are exciting because of what you're making and others are exciting because of what they're trying to change. Verto ticked both boxes.
A new building consultancy, built as a Community Interest Company (CIC). Verto was launching as a social enterprise that invests in the things that matter – funding STEM and arts education, supporting local talent and creating pathways into the industry for people who might otherwise never find them.
From our very first conversation, Liam and Amy's energy was infectious. They weren't simply launching another building services consultancy. They were creating something the industry hadn't seen before:
Social impact wasn't an add-on. It was the business model.
Together, we helped define and launch an entirely new category: a consultancy using engineering expertise to create positive social and environmental impact.
Starting with the story
With a tight launch-date deadline, we began by exploring the landscape around us. The engineering consultancy sector being full of technical language and corporate messaging, with the social enterprise world rich in purpose and humanity – but often lacking technical credibility. Verto had the unique opportunity to bridge both worlds.
Insights from our research helped us shape these foundations of the brand, from positioning and purpose through to vision, tone of voice and messaging, and one idea kept surfacing. Not a strapline, a belief:
Engineering Change.
From here, we began to build a brand around transformation. The name Verto comes from the Latin vertere – meaning “to turn, change or transform". Inspired by the concept of a Tipping Point, the point where change becomes inevitable, we’ve used the 'o' as a pivot. The marque can then rotate around it, creating a sense of movement and transformation, capturing the moment where action creates irreversible change.
Combined with a bold typeface, the identity balances confidence and humanity while reinforcing Verto's role as a catalyst for change.
Bringing it to life
The final deliverables included:
Brand strategy and narrative
Defining and refining vision, mission and purpose
Tone of voice and messaging
Visual identity, logo suite and supporting assets
Brand guidelines
Website design and build
We also worked with filmmaker Remco Merbis to create a series of short films featuring Liam, helping bring the passion, purpose and personality behind Verto to life – at launch and beyond.
The narrative and messaging in particular has helped the team when talking to new and prospective clients, investors and employees. They know exactly what they want to say and how to say it, conveying their love, enthusiasm and hopes for the company, genuinely.
The result
We helped launch Verto with a brand they’re proud of, one that reflects them: successfully combining technical excellence with meaningful social impact.
A brand fit for a company designed to change the way engineering changes the world.
As Liam shared shortly after launch:
"We are so proud of the brand and really grateful for your help and support in helping to turn the ideas into a reality."
